Introducing a fresh concept within Pasar Hamburg
Pasar Hamburg Fair is a B2B-focused platform designed to foster direct collaboration between Indonesian businesses and the German market. For the first time, Indonesian local entrepreneurs — from small creative enterprises to established companies — will showcase their products and services to potential partners, distributors, and investors in Germany. This unique fair goes beyond exhibition, offering curated talk shows, panel discussions, and interviews that spark dialogue, explore opportunities, and build lasting cross-cultural business connections.
Join the Co-Creation Lab – Designing Meaningful Travel
Is this you? A conscious traveler seeking meaning in every step of your journey; part of the Indonesian diaspora or a second-generation Indonesian reconnecting with your cultural roots; a travel designer or independent travel agent creating journeys with heart; a leader or member of an NGO, foundation, or global initiative focused on village empowerment and sustainable tourism; a member of a regenerative community, researcher, academic, student, or ethical product enthusiast who cares deeply about the planet and its people. If these descriptions resonate with you, this event is for you—a space where ideas, values, and actions come together to design journeys that give life. Join the first-ever Co-Creation Lab – Designing Meaningful Journeys, a special program of Pasar Hamburg Fair 2025, bringing together changemakers from Europe and Indonesia to co-create the future of travel that is more authentic, just, and sustainable.
Learn MoreCurated Exhibition
A showcase of carefully selected products and narratives across four thematic zones.
Explore the rich flavour of Indonesian coffee, tea, and spices alongside stories of communities practicing agroecology and regenerative farming, celebrating sustainable agriculture and local wisdom.
Discover Indonesian artistry through handmade textiles, traditional handiwork, contemporary design, and creative upcycling—each piece blending heritage, innovation, and sustainability.
Experience authentic village life through community-based tourism that supports nature conservation and empowers local communities—a meaningful way to connect with culture and the land.
Learn about grassroots innovation and cultural movements shaping rural Indonesia. Through digital tools and everyday stories, local voices inspire change and connect communities in powerful new ways.
Impact Partnership Forum
A strategic dialogue platform bringing together stakeholders from business, government, diaspora communities, NGOs, and civil society to shape a new vision of inclusive, values-based trade and development.
Business Matching
Pasar Hamburg Fair provides a dedicated space for business-to-business connections between Indonesian entrepreneurs and potential partners from Germany and Europe — including retailers, importers, social investors, and trade development institutions. The focus is on building long-term collaborations that deliver both economic value and positive social and environmental impact.
