Pasar Hamburg 2025 | Journey - Celebration

Hamburg, September 2025 – The Indonesisch-Deutsch Kultur Austausch Foundation (IDKA e.V.) proudly presents Pasar Hamburg 2025, the largest celebration of Indonesian culture and partnerships in the German-speaking region. This special event takes place 19–21 September 2025 at Messehalle A2 Hamburg, introducing a new format combining the Pasar Hamburg Fair (B2B) and the Pasar Hamburg Festival (public).

Event Program

Day One – Friday, 19 September 2025

Pasar Hamburg Fair (B2B)

Opening Ceremony

The opening ceremony welcomes distinguished guests, including a keynote address from the Minister of Creative Economy of the Republic of Indonesia. The moment becomes even more memorable with an electrifying violin recital by internationally acclaimed Indonesian-born musician Iskandar Widjaja.
Following the ceremony, guests enjoy a buffet of authentic Indonesian cuisine, offering a true taste of the archipelago.

Forum Dialogue: Building the Indonesia–Germany Business Ecosystem

Main Theme: From Indonesia to Europe – Creating a Complete Pathway for Market Entry

Theme 1: Facilitating Market Access and Business Growth in Hamburg

Panelist: Lee Lee Ong, Project Manager at Hamburg Invest

Theme 2: Perspectives on Sales, Marketing, and International Business

Panelist: Andrea Latifaj, Senior Professional in Sales, Marketing, and International Business

Theme 3: Sustainable Culinary Heritage and Social Entrepreneurship

Panelist: Helianti Hilman, Founder & CEO of Javara Indonesia

Day Two & Three – Festival Weekend

Two flagship co-creation labs conclude the first day, designed to spark meaningful collaboration between Indonesia and Germany:

1. Designing Meaningful Journeys

In collaboration with Rumah Intaran and Javara Indonesia, this lab explores impactful travel experiences that connect villages, culture, nature, and local communities through sustainable tourism.

2. Innovating Crafts and Creators

Bringing together Indonesian artisans, designers, and creative entrepreneurs with German market experts and retailers to co-create authentic innovations that resonate with German and European consumer preferences.

Throughout the day, the program also features panel discussions, business sessions, and a B2B showcase spotlighting Indonesian SMEs, exporters, and creative brands.

Co-Creation Labs

Pasar Hamburg Festival (Public)

11:00 – 20:00 | Ticket: €10.00

The weekend continues with Pasar Hamburg Festival, the largest Indonesian cultural festival in German-speaking countries, themed “Journey – Celebration – Flavors of Indonesia”. Audiences are invited to enjoy vibrant cultural showcases featuring artists, musicians, and inspiring speakers from Indonesia and Europe.

Traditional Performances

Experience the sounds and movements of Indonesia with Javanese Gamelan Sekar Kenanga (In-house Philharmonie Hamburg), the INA Dance Group presenting dances of the archipelago, Poco-Poco by the Kawanuwa Hamburg community, Joged Bumbung by Balinese dancer Made Suardani, and Gondang Batak Folklore Music with its energetic rhythms that invite everyone to dance.

Musical Collaborations

A cross-cultural stage featuring the Indonesian diaspora band BenBees from Braunschweig, Hamburg Assemble, and a spectacular finale by the Bagus Wirata Band from Bali, delivering the vibrant sounds of keroncong koplo.

Fashion Show – Wastra Nusantara

A festival highlight showcasing batik, tenun, ikat, silk, and cotton infused with contemporary fashion. Presented by young designers from Indonesia and Germany, it reveals how Indonesian textiles transform into modern fashion for the global stage.

Featured Chefs – Fried Rice Symphony

Chef Daniel Thompson – Executive Chef, Atlantik Hotel Hamburg

Daniel Thompson is the Executive Chef at Atlantik Hotel Hamburg, one of the city's most prestigious hotels. With extensive international culinary experience, he masterfully blends classic European techniques with innovative modern flavors. Under his leadership, the kitchen delivers refined dishes highlighting premium ingredients, elegant presentation, and memorable taste.

Chef Alexander Diessner – Executive Chef, Best Western Plus Hotel Böttcherhof, Hamburg

Alexander Diessner serves as Executive Chef at Best Western Plus Hotel Böttcherhof Hamburg. Renowned for his creativity, he presents classic European flavors with a contemporary, elegant touch. Each dish he crafts emphasizes fresh ingredients, refined presentation, and harmonious taste experiences.

Chef Randy Kenndi Susanto – Restaurant NIKKEI NINE, Hotel Vier Jahreszeiten, Hamburg

Randy Kenndi Susanto is a talented young Indonesian chef currently working at the renowned Restaurant NIKKEI NINE at Hotel Vier Jahreszeiten Hamburg, one of the city's most prestigious dining destinations. His achievements reflect dedication and consistency in the world of fine dining. Before joining Hamburg's culinary scene, Chef Randy honed his skills at a renowned Japanese restaurant in Moriki (Frankfurt), deepening his mastery of Asian cuisine and blending it with international culinary standards. His cooking style combines precision, creativity, and cross-cultural exploration.

Live Cooking Stage & Culinary Experience – Fried Rice Symphony

Fried Rice Symphony

Three acclaimed Hamburg-based chefs — Alexander Diessner, Daniel Thompson, and Randy Kenndi Susanto — collaborate on stage to present their unique interpretations and techniques, composing a vibrant symphony of flavors around Indonesia's iconic fried rice.

Taste the Spice Story – by Helianti Hilman

A culinary journey woven with storytelling, where Indonesian spices evolve into three signature dishes while tracing historic spice routes from Indonesia to Europe. Helianti Hilman of Javara Indonesia shares the legacy of spices that shaped global trade for centuries.

Coffee Brewing – Kopi Tubruk with Gede Kresna

From Rumah Intaran, Bali, Gede Kresna demonstrates the art of brewing Indonesia's authentic strong coffee. Guests enjoy a hands-on experience that reveals both rich flavor and the philosophy of simplicity and togetherness in Indonesian culture.

Live Sambal Making – with Ayu Gayatri

Discover Indonesia's vibrant sambal through a live demonstration by Ayu Gayatri (Rumah Intaran, Bali). Using traditional stone mortars, fresh chili, and spices, the session invites guests to taste, experience, and understand sambal as a symbol of warmth, community, and diversity.

Jamu Session – with Ayu Gayatri

Step into Indonesia's herbal wellness tradition. Ayu Gayatri guides participants through preparing jamu, sharing stories of its philosophy and how each recipe nurtures the balance of body, mind, and soul.

Workshop

Workshop – Kite Making with Diana Surya & Swantara “Klik”

A creative highlight inviting children and families to experience Indonesia's kite-making tradition firsthand. Guided by Diana Surya and Swantara “Klik” from Archimetriz Bali, participants design, decorate, and assemble colorful kites that symbolize freedom, creativity, and togetherness.

Workshop – The Art of Wearing Traditional Cloth with Adimas Wulandari & PBI Europe

Explore the art of draping wastra Nusantara—from batik and tenun to ikat and silk—which has long represented Indonesia's cultural identity. Guided by experienced practitioners, participants discover traditional and modern styling techniques while learning the philosophy behind each motif.

Traditional Dance for Children – Ina Dance

An interactive workshop introducing children to Indonesian dance through rhythm, expression, and joyful movement. Young participants learn basics from energetic Poco-Poco to graceful Balinese dances, culminating in a mini performance for family and festival guests.

Weaving Heritage – R. Asyfa Fuadi

Presented by Craft Denim Indonesia, this workshop blends traditional Indonesian weaving techniques with denim, creating innovative textiles that inspire conversations on sustainability, local identity, and limitless creativity in fashion.

Featured Artists & Performers

Iskandar Widjaja (Berlin, Germany)

A world-class violinist of Indonesian–German heritage celebrated for brilliant technique, expressive artistry, and a unique ability to bridge classical music with contemporary flair. He has graced prestigious stages worldwide.

Sekar Kenanga (Hamburg, Germany)

A Javanese gamelan ensemble based at the Elbphilharmonie Hamburg, led by Steven Tanoto. Performing with authentic instruments from Java, they bring the archipelago's harmonies to life through classical and contemporary repertoires.

Bagus Wirata & The Band (Bali, Indonesia)

A contemporary Balinese music icon blending keroncong, dangdut koplo, reggae, and alternative rock. With traditional costumes, theatrical stagecraft, and lyrics rich in humor and social insight, the band turns every performance into a cultural celebration.

BenBees (Braunschweig, Germany)

A band founded by Indonesian students and alumni of TU Braunschweig and Ostfalia University, delivering a fresh mix of pop and jazz at campus events and Indonesian diaspora gatherings across Germany.

Ensemble Hamburg (Hamburg, Germany)

A multi-genre band performing a colorful blend of pop, rock, jazz, soul, and Indonesian dangdut, bridging European and Indonesian musical cultures with six talented musicians.

Gondang Batak Germany Folklore Music (Germany)

A traditional Batak music group based in Hamburg, formed by members of the Batak community in Germany. They perform the signature gondang drum ensemble from North Sumatra, creating rhythms that accompany weddings, ceremonies, and communal celebrations.

Kawanuwa Community (Germany)

A vibrant diaspora group from Minahasa (Manado) dedicated to preserving North Sulawesi culture in Germany. They showcase Poco-Poco, Indonesia's iconic dance of togetherness, inviting the audience to join the celebration.

Made Suardani Tanzius (Hannover, Germany)

A Balinese dancer based in Hannover who shares the beauty of Balinese dance across Europe. At Pasar Hamburg she performs Tari Joged Bumbung, symbolizing warmth, joyful interaction, and community spirit.

INA Dance Group (Netherlands)

An Indonesian dance ensemble in the Netherlands, formed by dedicated diaspora members preserving the vibrancy of Nusantara dance on European stages with colorful costumes and graceful movements.

Collective Exhibition Participants – Pasar Hamburg Fair

Lemari Lila (Yogyakarta, Indonesia)

A fashion label with a distinctive identity: #TraditionalMeetsModernClothing. Collections blend traditional Indonesian textiles with contemporary design, crafting authentic pieces ready for the European market.

Nusantara Craftworks – By House of Adimas (Indonesia)

A curatorial platform bringing Indonesia's creative narratives to Germany, showcasing exclusive design works interwoven with small-scale crafts, heritage batik, and traditional artistry in silver, wood, and more.

Craft Denim Indonesia (Pekalongan, Indonesia)

Presenting one-of-a-kind creations merging modern denim with Indonesia's rich textile traditions, experimenting with natural indigo, ikat, and handloom selvedge details for authenticity and sustainability.

Boemi Sindicate (Bandung, Indonesia)

Where traditional crafts meet innovative design, collaborating with AKAR NFYR Boots, Ferma Leather, Divinces Bags, and Culasatu Wear to create functional, culturally grounded products.

Hade Collection – Y. M. Adhimiharja (Berlin, Germany)

Berlin-based designer Y. M. Adhimiharja, formerly Senior Accessory/Bag Designer at Liebeskind Berlin, crafts bold, functional bags and accessories blending European aesthetics with Indonesian artistry.

Walpix (Jakarta, Indonesia)

Specializing in custom perforated metal design, Walpix uses proprietary software to translate patterns, images, and textures into precision-crafted surfaces for architecture, interiors, and product design.

Rumah Intaran (Bali, Indonesia)

A community-based initiative preserving tradition, local wisdom, and sustainable living through programs encompassing food, herbal wellness (jamu), architecture, and village culture.

Javara Indonesia (Jakarta, Indonesia)

A pioneering social enterprise championing Indonesia's culinary heritage, bridging traditional food products with modern markets while empowering farmers and local communities.

Mooch Islandwear (Netherlands)

A batik label rooted in the Netherlands and Bali, offering contemporary batik fashion crafted in Indonesia by home-based artisans, inspired by the Indo-Dutch community's pride in heritage.

Radiance of The East (Berlin, Germany)

A Berlin-based jewelry label presenting elegant collections of silver, gemstones, and pearls, embodying Eastern beauty with a contemporary touch.

Regiospectra Verlag (Berlin, Germany)

A Berlin publishing house focused on Asia and Africa, especially Southeast Asia, known for academic, non-fiction, and educational titles including insightful works on Indonesia.

Exhibitions & Food Court

Signature Exhibitions

From Hamburg to Batavia: the historical story of Indonesia–Europe trade relations since the 18th century.

Spice Up the World – Indonesian Spice Story: tracing the spice journeys that changed the world.

Through the Years: a photo retrospective of Pasar Hamburg from 2013 to today.

Wastra Nusantara: The Timeless Beauty of Indonesian Textile: showcasing batik, ikat, and tenun alongside contemporary interpretations.

Food Court Angkringan & Coffee Corner

Savor authentic Indonesian flavors from traditional dishes and street snacks to refreshing beverages, inviting guests to unwind and explore the archipelago’s culinary richness.

Kidszone & Kidscorner

A cultural play-and-learn space featuring folktales, interactive games, and creative activities introducing Indonesian and German culture to children.

Program Team & Additional Information

Moderators & Presenters

Professional moderators facilitating panel discussions and presentations, ensuring inclusive and constructive dialogue among speakers and participants.

Committee Team

An expert committee of practitioners in creative economy, international trade, and Indonesia–Germany relations, overseeing program coordination, participant curation, and event execution.

Fashion Show Designers

Adimas Wulandari (House of Adimas)
Lila Imelda Sari (Lemari Lila)
Y. M. Adhimiharja (Deha Collection)
Erick EST
Three emerging designers presenting contemporary interpretations of wastra Nusantara.

Workshop Facilitators

Diana Surya & Swantara Klick Putra (Archimetriz)
Diana Surya and Swantara Klick Putra are Balinese architects and spatial designers, founders of Archimetriz, a studio focused on architectural and spatial design with creative and contextual approaches. For Pasar Hamburg 2025, they serve as the main spatial and layout designers, presenting designs that combine modern functionality with Indonesian cultural aesthetics, thus creating immersive, harmonious, and distinctive spatial experiences.

R. Asyfa Fuadi (Craft Denim Indonesia)
A weaving specialist guiding the Weaving Heritage Workshop focused on traditional techniques.

Cultural Contributors

A Bali-based socio-cultural activist offering perspectives on art, culture, and ideas as catalysts for change and cross-cultural dialogue.